Wear your allergens on your sleeve.

We inspired the internet to leave the allergy drip to their outfits by introducing Bloomcore - an aesthetic inspired by the very allergens ZYRTEC helps you treat.

To kick off the trend, we partnered with the nature-inspired designer Tyler McGillivary on a capsule collection.

Then, we partnered with a fashion icon to give us cred and the internet’s favorite comedians to bring it to your FYP.

Results: 39 pieces of content / 41.4M views / 125K engagements / +11% SOV on socials

Press: E! News, US Weekly, The Knockturnal, Yahoo Life, MediaPost

Client: ZYRTEC

Goal: Make ZYRTEC a spring essential so you can celebrate the season without the sneezin’.

My Role: Creative concepting, partner exploration, script writing, creative direction for campaign and collection assets

Agency: Weber Shandwick 

Team: Sarah Mahaney, Nichola Taylor, Danielle Hurley

Young woman lying on grass in a garden, smiling, holding a bouquet of colorful flowers, with lush green plants and a small stream in the background.
A woman standing among green plants and flowers, wearing a white and green t-shirt with a large yellow flower on the front, orange patterned pants, holding a bottle of ZYRTEC.
A woman in a floral dress lying on grass amidst wildflowers with a forest background, holding a bottle of ZYRTEC
A young woman with long brown hair, smiling and holding a colorful bouquet of flowers and a ZYRTEC bottle.
Three friends sitting on grass in a park, smiling and talking. One man and one woman are sitting close together, while another woman with long red hair and braids is sitting on the grass nearby, wearing a t-shirt with flowers, green and white. Trees and blue sky are in the background.
A tote bag with a colorful flower arrangement and the text "THE U-PICK TOTE" on it.