A young woman with long brown hair, light skin, smiling, wearing blue earrings and a colorful shirt with a tropical print, standing against a plain white background.

Hi, I’m Addie.

I’m an NYC-based Senior Copywriter with 5+ years of experience crafting in-culture campaigns for household brands like OREO, M&M’S, Cheez-It, ZYRTEC, and more. I’ve never met a brainstorm I didn’t like, and my ideas tend to walk the line between dumb and smart (I don't have great balance). From full-scale experiential activations to fashion lines, I'll take a brief anywhere it wants to go, and a few places it didn't know it could.

Brands I’ve Touched: ZYRTEC, OREO, RITZ, M&M’S, SKITTLES, Cheez-It, KIND, GoGo squeeZ, Knorr, Skrewball Whiskey, Jameson Irish Whiskey, Michelob Ultra, Intersect by Lexus, Good Catch, HubSpot, 5 Gum, Tylenol, Pepcid, Listerine, Airbnb, Peacock, McDonalds, Reddi-Wip, Slim Jim, Sheba, MSI Reproductive Choices, Eli Lilly, Pfizer, Buick, Gap Inc., Quilted Northern, Samsung, and endless new business pitches (some successful, some not) 

Brand That Have Touched Me (my faves): MSI Reproductive Choices, OREO, ZYRTEC, Cheez-It