Get Basted
We partnered with Yung Gravy (because, duh) to launch a set of baster shots that look glorious on the Thanksgiving table.
Guaranteed to cut through any family tension during the holidays – because your Aunt Marge can’t ask about your job when she’s got a peanut butter whiskey filled baster in her mouth.
You’re welcome, America.
Results: 62 Media Placements / 739M+ impressions / $7.3M Earned Ad Value
Press: Forbes, StupidDope, Foodsided, AdAge, TrendHunter, MediaPost
Client: Pernod Ricard
Goal: “Skrew” with the usual traditions to earn Skrewball Peanut Butter Whiskey a place on the holiday dinner table.
My Role: Creative concepting, talent exploration, script writing
Agency: Weber Shandwick
Team: Emily Longfield, John Luke Polson