Auli'i Cravalho in a wetsuit on a boat, smiling and raising both thumbs in front of a marina with boats and a rocky hill in the background.
Auli'i Cravalho smiling and holding a marine rope in front of a dock with a boat and blue sky with clouds in the background.
Auli'i Cravalho and a man smiling and making the shaka hand sign, standing on rocks and sandy ground near the water with a hill and cloudy sky in the background.

More Coral = More Fish = 😸

Sheba Hope Grows partnered with the princess of the seas, Moana (aka Auli’i Cravalho), to promote Sheba’s efforts in reef restoration. Over the two year partnership we created educational and engaging content to inspire cat lovers to help restore ocean health and protect the planet.

Results: 1.21B+ impressions / 584 placements / 72% video inclusion in earned placements

Press: People, OK! Magazine, Green Matters, and more! 

Client: Sheba

Goal: Raise awareness for Sheba’s charitable efforts in reef restoration.

My role: Creative concepting, scripting, creative direction for social assets

Agency: Weber Shandwick

Team: Kristen Schwanz, James Martin, Yasmine Nur