A $100,000 Solid Gold Butter Bar

How else would you launch the new RITZ Buttery-er Cracker?

We worked with Greg Yuna to design and produce a solid gold butter bar to convey the rich, ritzy, buttery flavor of RITZ’s newest cracker. One fan won the bar. Lucky him.

Results: 539 PR placements / 232M earned impressions / Local broadcast across 48 states

Press: Food&Wine, Allrecipes, USA Today, Fox Business, JCK Magazine

Client: RITZ

Goal: Encourage fans to “Live Buttery-er” to promote the new RITZ cracker flavor.

My role: Creative concepting, copy

Agency: Weber Shandwick

Team: Emily Longfield, John Luke Polson