Reddi-Wip x CLYDE Dollop Hat

We noticed the trending fuzzy bucket hat resembled Reddi-Wip’s iconic dollop. So, we reached out to the it-girl hat brand CLYDE to create the Dollop Hat. We launched this sweet twist (literally) on the trending style just in time for National Whipped Cream Day. 

Oh, and did I mention we pulled the whole thing off in 9.5 working days?

Then, we got (pre-problematic) Brittany Mahomes to wear it suite-side at a Chiefs game with her BFF (yes, that BFF) – and the internet went crazy.

Results: 51 placements / 50M impressions

Press: OK! Mag, US Weekly, ET Online, New York Post, Daily Mail, Snack Food & Wholesale Bakery

Client: Reddi-Wip

Goal: Insert Reddi-Wip into culture as the perfect, fluffy topping for any treat.

My role: Creative concepting, partner identification, creative direction in hat production, creative direction for in-house photoshoot

Agency: Weber Shandwick

Team: Emily Longfield

Two fans in red Kansas City Chiefs jerseys sitting in a stadium, with one wearing the Reddi-Wip Dollop Hat
Two women dressed in red and white San Francisco 49ers jackets and winter hats are smiling and posing together inside a restaurant. One is wearing the Reddi-Wip Dollop Hat