OREO x Sour Patch Kids Merch
A little sour. A little sweet. A whole lot of fun.
OREO and Sour Patch Kids dropped a limited edition merch line to celebrate their (questionable) cookie collaboration.
Client: OREO
Goal: Supplement the excitement around OREO’s latest cookie flavor.
My role: Shoot concept, casting, on-set direction
Agency: Weber Shandwick
Team: Sarah Mahaney, Sergio Monroy