Holiday OREO Allowance
We set out to playfully intercept the biggest scrooges of the holiday season: HOAs.
While the grump down the road (I’m looking at you, Patricia) might not want you to set up your holiday decorations a second before the clock strikes midnight on December 1st, OREO rewarded the early birds with cold hard cash (and a pack of cookies) to offset their HOA fines.
Results: 530 PR placements / 39.6M earned impressions / 268 broadcast segments across 46 states
Press: Apartment Therapy, FOX Business, Guilty Eats, The US Sun
Client: OREO
Goal: Create a moment for OREO to be provocatively playful during the holidays while also sparking neighborly connection.
My Role: Creative concepting, creative direction on visuals, copy
Agency: Weber Shandwick
Team: Sarah Mahaney, Sergio Monroy