M&M’S PB&J Packed Lunch Special

M&M’S enlisted Kim Rhodes, the beloved TV mom from The Suite Life of Zack & Cody, to bring people the comforting taste of childhood with a free, “packed lunch from mom.” Complete with a handwritten note, it brought a moment of sweetness to the “adulting” grind.

Results: 1.1B+ impressions / 3.2K+ sign-ups / 95% key message pull through

Press: People, Parade, ENews!, OKMagazine, DesignRush, & more!

Client: M&M’S

Goal: Drive awareness for this new M&M’S flavor by tapping into genzennial nostalgia. 

My role: Creative concepting, scripting (here and here) 

Agency: Weber Shandwick

Team: Alana Beseau, Kristen Schwanz, Sarah Mahaney, Serina Liu